NEW SHIBUYA 109 LOGO CONTEST – Logo Design/ Branding

Recently the company behind the iconic cylindrical building in Shibuya, Tokyo has run a contest for a new logo. Here's my rendition of what that can be like. Despite the brand having a stronger connection to young female fashion, it seemed most appropriate to keep it fairly unisex, so as to not pin it down to one particular demographic and/or alienate the male et al customers.
Visual Sketchpad:
Final Logomark + Logotype:
Pattern:
Full Logomark and "Unicorn":
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